From Handshake to Hashtag: How One Panipat Shop Went Online and Tripled Sales
Discover how a traditional garment seller used simple digital marketing to grow his business—and how you can too.
In the buzzing bylanes of Panipat’s busy Sanjay Chowk, Ramesh Bhai had run a modest garment shop for nearly two decades. Known for his fair prices and warm smile, his business thrived on trust and word-of-mouth. But when footfall started dropping post-pandemic, Ramesh knew he had to evolve.
That’s when he partnered with AplDeals.online. Three months later, his story became a perfect example of how local businesses in Panipat can grow from the bazaar to the browser—without needing a big budget or high-tech skills.
📉 The Problem
Before going digital:
His shop relied 100% on walk-in customers.
No presence on Google Maps or WhatsApp Business.
Most marketing was verbal or based on festival banners.
He didn’t even have good photos of his products.
🚀 The Digital Transformation (With AplDeals)
Here’s the step-by-step strategy we used:
1. Google My Business Setup
We helped him claim and optimize his Google Business Profile:
Added shop hours, phone number, location.
Uploaded high-quality product and storefront photos.
Enabled messaging so customers could chat directly.
2. WhatsApp Business Catalog
We created a digital catalog with 20 of his best-selling items:
Shared the link with regular customers.
Added auto-replies for quick order handling.
Used WhatsApp Status for daily promotions.
3. Social Media Presence
We launched his Instagram and Facebook page:
Posted 3 times a week with reels and offers.
Ran a small ₹500 Facebook ad targeting Panipat.
Used hashtags like #PanipatShopping and #DesiStyleOnline.
4. Local SEO Magic
We added:
Keywords like “kurta seller in Panipat” and “affordable kidswear Panipat” to his page descriptions.
Listings in local directories (JustDial, Sulekha, etc.)
📈 The Results (After 3 Months)
| Metric | Before | After 3 Months |
|---|---|---|
| Walk-in customers/week | 30–40 | 70–80 |
| Online inquiries | 0 | 150+ via WhatsApp |
| Facebook followers | 0 | 1,200+ |
| Monthly revenue | ₹40,000–50,000 | ₹1.2 Lakhs+ |
🧠 Key Takeaways for Your Business
You don’t need to be a tech expert or spend lakhs on a website. You just need:
A phone with a good camera
Basic digital presence (Google + WhatsApp + Facebook)
A consistent posting and engagement plan
With the right strategy and a partner like AplDeals, any local business can reach new heights.
🛠 Want to Grow Your Business Like Ramesh Bhai?
✅ We offer free consultations for local Panipat businesses.
📞 Call us at: +91-8901739789
🌐 Visit: AplDeals.online
📍 Or drop by our office near Model Town, Panipat.
💬 Final Words
Digital doesn’t mean difficult. With a little guidance, any dukaan can become a digital brand. If Ramesh Bhai can do it, so can you.
Let’s turn your local hustle into an online success story—from Bazaar to Browser.
